$57.03 a year from each person using its apps, worldwide (their own figure)
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ABOUIT · WHATSAPP2/8
Follow the money · what each user brings in
$57.03
a year from each person using its apps, worldwide
“Our annual worldwide ARPP in 2025, which represents the sum of quarterly ARPP during such period, was $57.03, an increase of 15% from 2024.”
ABOUIT'S READINGYour time, priced by them: their own average, from their report to investors.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29
ABOUIT · WHATSAPP3/8
Why · follow the money
Followthemoney.
“We generate substantially all of our revenue from advertising.”
WHAT IT MEANSWhere the money comes from, in the company's own words.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29
ABOUIT · WHATSAPP4/8
Why · what they tell investors
Theirincomedependsonyourtime.
“If we fail to retain existing users or add new users, or if our users decrease their level of engagement with our products, our revenue, financial results, and business may be significantly harmed.”
WHAT IT MEANSIn plain words: when people use it less, the company says its results suffer.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29
💼
ABOUIT · WHATSAPP5/8
Follow the money · who owns it
60.8%
of the votes: Mark Zuckerberg
💼Entities affiliated with BlackRock 2.8%💼Entities affiliated with FMR LLC 2.4%
ABOUIT'S READINGOne person has the final say. Users have no vote.
Meta Platforms, Inc. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-16
🏛️
ABOUIT · WHATSAPP6/8
Follow the money · lobbying
€10M+
a year on lobbying the EU, as the company declares
WHERE IT COMES FROMMeta Platforms Ireland Limited and its various subsidiaries declares spending €10,000,000 or more in a year on lobbying the EU institutions (Jan 2025 to Dec 2025). The company's own figure, not audited.
EU Transparency Register · entry 28666427835-74 · last updated by the company on 2026-03-20
ABOUIT · WHATSAPP7/8
Follow the money · what the bosses are paid for
Theirpayistiedto:revenue.
“In 2025, our compensation, nominating & governance committee took into account the company's financial performance, and in particular revenue, when determining the company performance percentage for payouts under the Bonus Plan.”
ABOUIT'S READINGThe bosses earn more when the company earns more.
Meta Platforms, Inc. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-16
ABOUIT · WHATSAPP8/8
The end
That's all.
NO FEEDNo endless feed here. You have seen everything we hold on this app.
Screen recordings submitted to Abouit by users who stated they show cancelling or deleting their own account. Abouit did not record them and cannot verify who made them. Screens are counted by our published method. Submitted recordings are reported evidence: never a receipt, never part of a grade.
No receipt about WhatsApp yet. read — nothing found yet privacy policy read 2026-11-09
Published by WhatsApp Inc. (no exact match in GLEIF).
Next: a first look at its homepage, once its store listing names one.
Area by area
Read the details
What we checked in each of the six areas, and what we found there. Not a score: an empty area means not tested yet; "their words" means we quote their documents below but have not tested it. Planet is a seventh row of measured facts from the same first look: what the homepage weighs before any tap, and a CO2e range with its method.
Claims
not tested yet
Money
not tested yet
Attention
not tested yet
Privacy
privacy policy: 303 words
Prompts and messages
not tested yet
Minors
not tested yet
Planet
not measured yet
Their climate claims
Green claims and their support
Their own report: not looked for yet (no approved homepage).
SBTi companies data (downloaded 2026-11-09): no entry named WhatsApp Inc. · source · SHA-256 e5c81f5da06e….
Sentences copied word for word from the latest annual report of the company behind WhatsApp. Companies must tell investors what their business depends on.
“We generate substantially all of our revenue from advertising.”
Where the money comes from, in the company's own words.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29 · source · SHA-256 a1e7244352ab…
“Our annual worldwide ARPP in 2025, which represents the sum of quarterly ARPP during such period, was $57.03, an increase of 15% from 2024.”
Your time, priced by them: their own average, from their report to investors.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29 · source · SHA-256 a1e7244352ab…
“If we fail to retain existing users or add new users, or if our users decrease their level of engagement with our products, our revenue, financial results, and business may be significantly harmed.”
In plain words: when people use it less, the company says its results suffer.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29 · source · SHA-256 a1e7244352ab…
“Our CEO has control over key decision making as a result of his control of a majority of the voting power of our outstanding capital stock.”
They decide how the app works. Users have no vote.
Meta Platforms, Inc. · annual report (Form 10-K) filed with the US SEC on 2026-01-29 · source · SHA-256 a1e7244352ab…
“In 2025, our compensation, nominating & governance committee took into account the company's financial performance, and in particular revenue, when determining the company performance percentage for payouts under the Bonus Plan.”
The bosses earn more when the company earns more.
Meta Platforms, Inc. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-16 · source · SHA-256 b10311afcfdd…
Lobbying: what the company declares
EU TRANSPARENCY REGISTER · 2026-03-20 · THE MAKER OF WHATSAPP
Meta Platforms Ireland Limited and its various subsidiaries declares spending €10,000,000 or more in a year on lobbying the EU institutions (Jan 2025 to Dec 2025).
People it declares working on this, in full-time equivalents: 44.
What kind of figure: This is the company's own declaration. The register does not audit it, and it covers everything the company does, not this app alone. EU only.
US LOBBYING DISCLOSURE ACT · 2026-10-20 · THE MAKER OF WHATSAPP
Meta Platforms, Inc. and various subsidiaries reports spending $5,880,000 in three months on lobbying the US government (Jul 2026 to Sep 2026).
What kind of figure: This is the company's own quarterly report under US law. It covers everything the company does, not this app alone, and only what the law counts as lobbying.
2 min to read the privacy policy (303 words)
$57.03 a year from each person using its apps, worldwide (their own figure)
