DOSSIER · PINTEREST

Pinterest

ABOUIT · PINTEREST1/11
Em 5 segundos
Pinterest
  • OMS: uso problemático entre adolescentes subiu de 7% para 11%
  • 13 tipos de dados vinculados a você
  • 4 tipos de dados usados para rastrear você em apps de outras empresas
  • $30.84 a year from each user in the US and Canada (their own figure)
ABOUIT · PINTEREST2/11
Follow the money · what each user brings in
$30.84
a year from each user in the US and Canada
“For the year ended December 31, 2025, U.S. and Canada ARPU was $30.84, an increase of 6%, Europe ARPU was $5.12, an increase of 21%, and Rest of World ARPU was $0.83, an increase of 40% compared to the year ended December 31, 2024.”
Original em inglês
ABOUIT'S READINGYour time, priced by them: their own average, from their report to investors.
PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12
ABOUIT · PINTEREST3/11
Pesquisa · JAMA Pediatrics 2023
Checagem constante: ligada a alterações cerebrais.
“The results of this cohort study suggest that social media checking behaviors in early adolescence may be associated with changes in the brain's sensitivity to social rewards and punishments.”
Original em inglês
QUE TIPO DE EVIDÊNCIAOne peer-reviewed study of 169 adolescents with brain scans over three years. An association, not proof of cause. Paid for by: US National Institute on Drug Abuse.
JAMA Pediatrics · 2023-02-01
ABOUIT · PINTEREST4/11
Eles declaram
13
tipos de dados vinculados a você
este app · 13
típico dos 19 apps que analisamos · 9
O QUE SIGNIFICAVinculado à sua identidade, não anônimo. A própria empresa preencheu esse rótulo.
O QUE VOCÊ PODE FAZERNa UE e no Reino Unido você pode pedir uma cópia dos seus dados.
App Store label, declared by the developer
ABOUIT · PINTEREST5/11
Eles declaram
4
tipos de dados usados para rastrear você em apps de outras empresas
este app · 4
típico dos 16 apps que analisamos · 2
O QUE SIGNIFICAPode ser usado para rastrear você em apps e sites de outras empresas.
O QUE VOCÊ PODE FAZERiPhone: Ajustes → Privacidade e Segurança → Rastreamento → desativar.
App Store label, declared by the developer
ABOUIT · PINTEREST6/11
Por quê · siga o dinheiro
Siga o dinheiro.
“We generate substantially all of our revenue from advertising.”
Original em inglês
O QUE SIGNIFICADe onde vem o dinheiro, nas palavras da própria empresa.
PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12
ABOUIT · PINTEREST7/11
Por quê · o que dizem aos investidores
A renda deles depende do seu tempo.
“If users do not believe that we offer content that is useful and relevant to their personal taste and interests, user growth, retention or engagement may decline, which could result in the loss of advertisers and revenue.”
Original em inglês
O QUE SIGNIFICAEm termos simples: se as pessoas usam menos, a empresa diz que os resultados sofrem.
PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12
ABOUIT · PINTEREST8/11
Follow the money · who owns it
35.33%
of the votes: Benjamin Silbermann
Paul Sciarra 31.19%The Vanguard Group 2.88%BlackRock, Inc. 2.85%
ABOUIT'S READINGIts founders have the final say. Users have no vote.
PINTEREST, INC. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-08
ABOUIT · PINTEREST9/11
Siga o dinheiro · lobby
€200K+
a year on lobbying the EU, as the company declares
DE ONDE VEMPinterest Europe Limited declares spending between €200,000 and €299,999 in a year on lobbying the EU institutions (Jan 2025 to Dec 2025). The company's own figure, not audited.
EU Transparency Register · entry 198748843390-90 · last updated by the company on 2026-08-19
ABOUIT · PINTEREST10/11
Follow the money · what the bosses are paid for
Their pay is tied to: revenue + profit (adjusted EBITDA).
“In February 2025, the compensation committee selected revenue and adjusted EBITDA (each weighted 50%) as the financial metrics for the 2025 bonus plan as they represent key performance measures they believed were necessary to drive the successful execution of our 2025 annual budget plan.”
Original em inglês
ABOUIT'S READINGThe bosses earn more when the company earns more.
PINTEREST, INC. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-08
ABOUIT · PINTEREST11/11
Fim
Isso é tudo.
SEM FEEDSem feed infinito aqui. Você viu tudo o que temos sobre este app.
🌐 Português
EnglishEspañolCatalàFrançaisDeutschItalianoPortuguês日本語한국어中文ไทยBahasa IndonesiaTiếng Việtहिन्दी
Quão a fundo fomos2 de 5
Palavras da empresaRótulos da lojaDentro do appFontes oficiaisComprovantes do júri

nosso júri checoueles declaramencontrado no app ou medido

ABOUIT · O COMPROVANTE
Pinterest
verificado em 2026-11-09

13kinds of data linked to you
App Store label, declared by the developer

ME
👁️ kinds of data used to track you4App Store label, declared by the developer⏱️ to read the privacy policy (7,894 words)32 mincounted at 250 words a minute
Cada linha tem uma fonte.
Fatos declarados por eles ou medidos por nós. Sem pontuação.
abouit.online/fair/pinterest

Save image

AI TRAINING ON YOUR CONTENT
"For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted."

Their words, not yet tested. privacy policy · read from their site on 2026-11-09

MINIMUM AGE AND MINORS
"If you are based in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing."

Their words, not yet tested. privacy policy · read from their site on 2026-11-09

KEEPING AND DELETING DATA
"In such cases, the correspondence is then retained while those complaints are being resolved."

Their words, not yet tested. privacy policy · read from their site on 2026-11-09

How this was checkedPolicy history

Watch this app

We email you when its policy changes, a receipt publishes, an official decision is linked or its first look finishes. At most one email a day. Nothing is sent before you confirm. What we store

Cancel race

Screen recordings submitted to Abouit by users who stated they show cancelling or deleting their own account. Abouit did not record them and cannot verify who made them. Screens are counted by our published method. Submitted recordings are reported evidence: never a receipt, never part of a grade.

Record your cancel

No receipt about Pinterest yet. read — waiting for review privacy policy read 2026-11-09

Area by area

Read the details

What we checked in each of the six areas, and what we found there. Not a score: an empty area means not tested yet; "their words" means we quote their documents below but have not tested it. Planet is a seventh row of measured facts from the same first look: what the homepage weighs before any tap, and a CO2e range with its method.

Claims

not tested yet

Money

not tested yet

Attention

not tested yet

Privacy

3 receipts waiting for sign-off

privacy policy: 7,894 words

their words, not yet tested

Prompts and messages

not tested yet

Planet

not measured yet

Their climate claims

Green claims and their support

  • No environmental claim found in: App Store description (2026-11-09).
  • Their own report: not looked for yet (no approved homepage).
  • SBTi companies data (downloaded 2026-11-09): not looked up; no confirmed legal entity for this app yet.

How we read climate claims

What they say1 read · 0 archived
What they donot recorded yet
Official decisionsnone linked yet
Measured1 fact

What the stores and its help centre say

The company's own declarations, copied as shown on the date given, with a link to the source and the hash of our archived copy. Not tested by us; not a score.

App Store (US), as the listing showed it

  • “Data Used to Track You”: “Purchases”, “Location”, “Contact Info”, “Identifiers”
  • “Data Linked to You”: “Purchases”, “Location”, “Contact Info”, “User Content”, “Search History”, “Browsing History”, “Identifiers”, “Usage Data”, “Contacts”, “Diagnostics”, “Body”, “Financial Info”, “Other Data”
  • “Data Not Linked to You”: “Surroundings”
  • Age rating: “13+”
  • In-app purchases listed: “Funds for Ads” “$5.79”; “Funds for Ads” “$11.49”; “Funds for Ads” “$17.49”; “Funds for Ads” “$35.00”; “Funds for Ads” “$41.00”; “Funds for Ads” “$82.00”; “Funds for Ads” “$23.49”; “Funds for Ads” “$70.00”; “Funds for Ads” “$329.00”
  • “Advertising” is listed under “Contains”

2026-11-09 · source · SHA-256 0990928e8387…

ONE NUMBER · MADE TO SHARE
Pinterest: $30.84 a year from each user in the US and Canada
Pinterest: €200K+ a year on lobbying the EU
Pinterest: $330K in three months on lobbying the US government
Pinterest: 73.2% of the votes that decide the company

Consequências: o que dizem as fontes oficiais

WORLD HEALTH ORGANIZATION, REGIONAL OFFICE FOR EUROPE · 2024-09-25 · SOCIAL MEDIA IN GENERAL

Teens, screens and mental health

“New data from the WHO Regional Office for Europe reveals a sharp rise in problematic social media use among adolescents, with rates increasing from 7% in 2018 to 11% in 2022.”
“More than 1 in 10 adolescents (11%) showed signs of problematic social media behaviour, struggling to control their use and experiencing negative consequences.”

Status: About social media in general, not about this app alone.

source · SHA-256 739a7be47579…

O que as pesquisas revelaram

Peer-reviewed studies about social media in general, not about Pinterest alone. Each is one study: an association in a sample, not proof of cause. Studies do not all agree, and we show one that found the link is small.

JAMA PEDIATRICS · 2023-02-01 · PEER-REVIEWED STUDY

Association of Habitual Checking Behaviors on Social Media With Longitudinal Functional Brain Development

“The results of this cohort study suggest that social media checking behaviors in early adolescence may be associated with changes in the brain's sensitivity to social rewards and punishments.”

What kind of evidence: One peer-reviewed study of 169 adolescents with brain scans over three years. An association, not proof of cause.

Quem pagou: US National Institute on Drug Abuse (public money). As listed in the study's Europe PMC record.

source · SHA-256 41e1d2d121dd…

JAMA PSYCHIATRY · 2019-12-01 · PEER-REVIEWED STUDY

Associations Between Time Spent Using Social Media and Internalizing and Externalizing Problems Among US Youth

“Adolescents who spend more than 3 hours per day using social media may be at heightened risk for mental health problems, particularly internalizing problems.”

What kind of evidence: One peer-reviewed study of 6,595 US adolescents. An association, not proof of cause. About social media in general.

Quem pagou: US National Institute on Drug Abuse (public money) · Canadian Institutes of Health Research (public money). As listed in the study's Europe PMC record.

source · SHA-256 2745bfff6e55…

NATURE HUMAN BEHAVIOUR · 2019-01-14 · PEER-REVIEWED STUDY

The association between adolescent well-being and digital technology use

“The association we find between digital technology use and adolescent well-being is negative but small, explaining at most 0.4% of the variation in well-being.”

What kind of evidence: One peer-reviewed analysis of 355,358 adolescents. It found the link is small: studies do not all agree.

Quem pagou: The study's Europe PMC record lists no funder. That is not the same as no funding.

source · SHA-256 49dcb05fbba4…

Por quê: o que dizem aos investidores

Sentences copied word for word from the latest annual report of the company behind Pinterest. Companies must tell investors what their business depends on.

“We generate substantially all of our revenue from advertising.”

Where the money comes from, in the company's own words.

PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12 · source · SHA-256 f123bd01cd8e…

“For the year ended December 31, 2025, U.S. and Canada ARPU was $30.84, an increase of 6%, Europe ARPU was $5.12, an increase of 21%, and Rest of World ARPU was $0.83, an increase of 40% compared to the year ended December 31, 2024.”

Your time, priced by them: their own average, from their report to investors.

PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12 · source · SHA-256 f123bd01cd8e…

“If users do not believe that we offer content that is useful and relevant to their personal taste and interests, user growth, retention or engagement may decline, which could result in the loss of advertisers and revenue.”

In plain words: when people use it less, the company says its results suffer.

PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12 · source · SHA-256 f123bd01cd8e…

“Because of the 20-to-1 voting ratio between our Class B and Class A common stock, the holders of our outstanding Class B hold approximately 73.2% of the voting power of our outstanding capital stock as of December 31, 2025.”

They decide how the app works. Users have no vote.

PINTEREST, INC. · annual report (Form 10-K) filed with the US SEC on 2026-02-12 · source · SHA-256 f123bd01cd8e…

“In February 2025, the compensation committee selected revenue and adjusted EBITDA (each weighted 50%) as the financial metrics for the 2025 bonus plan as they represent key performance measures they believed were necessary to drive the successful execution of our 2025 annual budget plan.”

The bosses earn more when the company earns more.

PINTEREST, INC. · proxy statement (Form DEF 14A) filed with the US SEC on 2026-04-08 · source · SHA-256 7f6caa1d82cb…

Lobby: o que a empresa declara

EU TRANSPARENCY REGISTER · 2026-08-19 · THE MAKER OF PINTEREST

Pinterest Europe Limited declares spending between €200,000 and €299,999 in a year on lobbying the EU institutions (Jan 2025 to Dec 2025).

People it declares working on this, in full-time equivalents: 2.

Que tipo de número: This is the company's own declaration. The register does not audit it, and it covers everything the company does, not this app alone. EU only.

source · SHA-256 729e6543c86a…

US LOBBYING DISCLOSURE ACT · 2026-10-19 · THE MAKER OF PINTEREST

PINTEREST, INC. reports spending $330,000 in three months on lobbying the US government (Jul 2026 to Sep 2026).

Que tipo de número: This is the company's own quarterly report under US law. It covers everything the company does, not this app alone, and only what the law counts as lobbying.

source (bulk file) · SHA-256 01af73e1c0fe…

Share the areas card

Share

Pick a style, then a format. Every card carries its date and a QR code back to this page.

NeonManga plateClean receiptHoshi

Pinterest, area by area: Story 9:16 card, Neon style
Story 9:16
Pinterest, area by area: Post 4:5 card, Neon style
Post 4:5

In their own words

Read the details

Whole sentences copied exactly from Pinterest's own documents, grouped by subject. Their words, not yet tested: this is quotation, not a finding, and no jury has looked at it. Each sentence links to the archived copy it came from.

AI TRAINING ON YOUR CONTENT
"We added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms."

privacy policy · read from their site on 2026-11-09

"For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted."

privacy policy · read from their site on 2026-11-09

MINIMUM AGE AND MINORS
"Depending on your age, location and privacy settings, we customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties."

privacy policy · read from their site on 2026-11-09

"Children under 13 are not allowed to use Pinterest."

privacy policy · read from their site on 2026-11-09

"If you are based in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing."

privacy policy · read from their site on 2026-11-09

SHARED WITH OR SOLD TO
"If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps."

privacy policy · read from their site on 2026-11-09 · their text limits this sentence to non-EEA readers

"To do this, we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you."

privacy policy · read from their site on 2026-11-09

"We disclose information about the ads you see or interact with on Pinterest to our advertisers and third-party companies to improve the performance of the ads that we or they use to measure or improve the delivery and performance of ads or content on websites and apps."

privacy policy · read from their site on 2026-11-09

KEEPING AND DELETING DATA
"We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints."

privacy policy · read from their site on 2026-11-09

"In such cases, the correspondence is then retained while those complaints are being resolved."

privacy policy · read from their site on 2026-11-09

"In your settings, select “Delete your data and account” and follow the instructions."

privacy policy · read from their site on 2026-11-09

DATA COLLECTED
"To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and other parties."

privacy policy · read from their site on 2026-11-09

"We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it."

privacy policy · read from their site on 2026-11-09

"We also receive information about you and your activity outside Pinterest from our affiliates, advertisers, partners and other third parties we work with."

privacy policy · read from their site on 2026-11-09